Writing
No listicles, no "10 tips". Longer pieces on the things that actually decide whether a business wins customers, written for the owner, not for other marketers.
August 29, 2026
4 min read
The honest answer is: whatever your unit economics can support. Here is the arithmetic that gives you your own number, and why a benchmark from someone else's business will mislead you.
paid-adseconomicsmeasurement
August 22, 2026
4 min read
If slide one is impressions, nobody wired the ad platforms to your revenue. Here is what a report that answers the owner's question looks like, and the plumbing that makes it possible.
measurementreportingpaid-ads
August 15, 2026
4 min read
Tracking code that runs before a visitor consents has produced a wave of claims against ordinary California businesses. Here is what the code actually sends, why it became a legal problem, and how to run ads without it.
compliancepaid-adstracking
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