The infrastructure between marketing spend and tracked revenue, for businesses across the US.https://larchmontdigital.com/en-ushttps://larchmontdigital.com/blog/what-should-you-pay-to-acquire-a-customer/https://larchmontdigital.com/blog/what-should-you-pay-to-acquire-a-customer/The honest answer is: whatever your unit economics can support. Here is the arithmetic that gives you your own number, and why a benchmark from someone else's business will mislead you.Sat, 29 Aug 2026 00:00:00 GMTpaid-adseconomicsmeasurementhttps://larchmontdigital.com/blog/what-your-agency-report-should-lead-with/https://larchmontdigital.com/blog/what-your-agency-report-should-lead-with/If slide one is impressions, nobody wired the ad platforms to your revenue. Here is what a report that answers the owner's question looks like, and the plumbing that makes it possible.Sat, 22 Aug 2026 00:00:00 GMTmeasurementreportingpaid-adshttps://larchmontdigital.com/blog/tracking-consent-california-businesses/https://larchmontdigital.com/blog/tracking-consent-california-businesses/Tracking code that runs before a visitor consents has produced a wave of claims against ordinary California businesses. Here is what the code actually sends, why it became a legal problem, and how to run ads without it.Sat, 15 Aug 2026 00:00:00 GMTcompliancepaid-adstracking