The B2B buyer wants credentials and turnaround
Industry customers scan for who you have worked with, what you can deliver, and how fast. They do not read a value proposition. Put the list and the timeline where they land.
Website design · Burbank
Website design in Burbank
Burbank runs two economies side by side. There is the studio and post-production world, which buys business-to-business, evaluates you on credentials and turnaround, and often finds you through a referral or a vendor list. And there is a long-settled residential market that buys the way any suburb does.
Most Burbank businesses serve both and build a site for neither — a homepage that hedges between an industry buyer and a homeowner and persuades neither of them.
The fix is structural rather than cosmetic: separate paths from the first screen, each with its own proof, its own language and its own next step. It is the single most common thing we change on a Burbank site.
What the market looks like here
The residential buyer wants price and proximity
The same site has to answer roughly what it costs and how soon, for someone with no context about your industry work at all.
Referral traffic arrives already half-sold
A lot of Burbank business comes by recommendation, which means the site's job is confirmation rather than persuasion. Sites that make a referred visitor sit through a sales pitch lose them.
Results from website design engagements
Los Angeles, CA
Larchmont Digital — our own site
Lighthouse Performance, mobile: 90 — Google's 'good' bar100Top of the scale
Brazil — Portuguese-language audience
Onde Assistir — a product for the Cinematologia audience
Lighthouse Performance, mobile: 90 — Google's 'good' bar96Above the bar, on a real app
Questions we get from Burbank businesses
- Should we build two sites?
- Almost never. Two clear paths from one homepage does the job and keeps all your ranking strength in one place. Two sites split your authority and double your maintenance.
- Do we need to name our industry clients?
- Where your agreements allow it, yes — it is the strongest asset you have with the B2B audience. Where they do not, describe the work in categories rather than dropping the proof entirely.
- How many pages do we actually need?
- Most Burbank businesses we see need between five and ten: a page for each real service, one for each audience, and proof. Beyond that is usually content nobody reads.
More on how we work: Website design.
See where your Burbank business stands today.
The free audit checks your speed, your local search signals, the path to contacting you and what is already tracking your visitors — and tells you which one is costing you the most customers.